Changing the way we live our lives for the better
In Asia Pacific and around the world, Visa is changing the way people
live their lives for the better. From the remote villages of India,
to the bustling cities of Southeast Asia and beyond; the impact of Visa
is far reaching.
More than a card, Visa gives you the freedom and peace of mind to make
things happen. From dealing with unexpected situations, to making secure,
convenient purchases anytime, anyplace; Visa puts you in control of
your finances – and your future.
The countryside passes quickly as the high-speed bullet
train hits its top speed of 300 km/h. Jin-Ho, an up-and-coming executive
working in Busan, is traveling to Seoul to give a presentation to a
new group of clients. The trip used to take over four hours –
now it takes just over two. It’s nearly lunch and he knows that
he won’t have time for a bite when he reaches his destination.
He’s not brought much cash for the trip, but that’s not
a problem because he has the dual interface contact and contactless
chip card from Visa. This card is a multi-application card incorporating
e-purse, e-ticketing and digital certificate as well as Visa Smart Debit/Credit.
Travelers can pay for drinks and snacks by tapping the contactless card
on a dispensing machine equipped inside the train.
With chip technology, cardholders are better protected against fraud
as information on the card is encrypted to guard against counterfeiting
or ‘skimming’ – a technique where crooks copy card
details off a special device called a skimmer.
One of the most technologically literate places on the planet, South
Korea is at the forefront of these new technologies and its consumers
have enthusiastically endorsed the innovative payment system. Customers
and businesses alike across Asia Pacific and the world are ready for
new ways to pay. Are you ready?