Contact Scrup Mobile
First band to release a single by
phone
Planet Funk will next month release a single exclusively via mobile
phones, reports The Guardian.
The band are the latest to eschew
the traditional route of slogging around provincial radio stations and
record stores to attract a following in favour of building a profile
digitally.
The mobile network will this week
continue its campaign of premiering videos on its handsets with a new
Pet Shop Boys promo for new single I'm With Stupid that features the
comedians Matt Lucas and David Walliams. It said an increasing number
of singles were being sold via mobile downloads and already accounted
for nearly 4% of the singles chart. Altogether, the mobile network claims
to have sold more than 16m music video or song downloads over the past
two years.
As the cost of downloading becomes
more realistic and mobile handsets become more sophisticated, analysts
predict an increase in the number of people looking to download tracks
directly to their phone.